Who is Pop That Mumma and Poppy Child? Meet the Vision Behind Birth Box

If you’ve ever searched for empowering birth education or stumbled upon a reel that made you think differently about childbirth, chances are you’ve heard of Pop That Mumma or Poppy Child. As the founder of Birth Box and a trailblazer in the world of modern hypnobirthing, Poppy is changing the way women approach pregnancy, birth, and postpartum.

Her mission? To inspire confidence, replace fear with empowerment, and make a positive birth experience accessible for everyone, no matter their circumstances. Let’s explore who Poppy Child is, what Pop That Mumma stands for, and why Birth Box is revolutionising the way we prepare for birth.

Poppy Child, the creator of a popular online hypnobirthing course, exudes joy in a vibrant, colorful space that radiates positivity and empowerment with a message that "Nothing is Impossible."

Who is Poppy Child?

Poppy Child is a certified hypnobirthing practitioner, doula, mother of two, and the founder of Pop That Mumma, a globally recognised brand that reaches millions of expectant parents every month. With a background in creative events management, Poppy has combined her storytelling skills with her passion for birth education to create engaging, accessible, and transformative content.

Her own experiences with childbirth were the catalyst for her journey. After feeling underprepared and unsupported with her first birth, she discovered hypnobirthing, which completely transformed her outlook on childbirth. She then went on to have a powerful and life-changing second birth experience, igniting her passion to help other women feel the same.

Experienced hypnobirthing practitioner, doula, and birth educator confidently poses against a pink backdrop, symbolizing her vibrant approach to childbirth education.

What is Pop That Mumma?

Pop That Mumma is more than a brand—it’s a movement. With a focus on education, empowerment, and connection, Pop That Mumma provides a fresh, modern take on pregnancy and birth support.

Through social media platforms like Instagram and TikTok, Poppy shares daily tips, thought-provoking reels, and real-life birth stories to inspire and educate her audience of over 300,000 followers. Her unique tone—relatable, fun, and wise—makes even the most complex topics feel accessible.

Key offerings under the Pop That Mumma brand include:

• Birth Box: A digital hypnobirthing course designed to empower parents with practical tools and confidence.

  
  

• The Village App: A community platform connecting pregnant and postpartum women for shared support and education.

  
  

• Podcast: Honest, raw conversations about motherhood, birth, and everything in between.

A pregnant woman relaxes on the couch while engaging with the Birth Box online birth prep course.

What is Birth Box?

At the heart of Poppy’s mission is Birth Box, a hypnobirthing course that redefines how parents prepare for birth. Unlike traditional hypnobirthing courses that often promise calm, intervention-free births, Birth Box acknowledges the unpredictability of labour and prepares parents for all scenarios.

What Sets Birth Box Apart?

• Immersive Learning: Featuring 3D audio meditations and tracks that help parents reframe fear and build confidence.

  
  

• Practical Tools: Breathing techniques, movement tips, and advocacy skills to help navigate both natural and medicalised births.

  
  

• Inclusive Content: Birth Box isn’t about achieving a “perfect” birth—it’s about empowering parents to feel calm, confident, and in control, no matter the outcome.

  
  

Parents who’ve used Birth Box often describe it as life-changing:"Thanks to Birth Box, I approached labour with confidence, trust in my body, and tools that made my birth empowering and beautiful."

Poppy Child engaging with participants in her online Birth Box course, sharing insights with enthusiasm.

Poppy’s Vision: Changing the Narrative Around Birth

Poppy believes that birth is one of the most transformative experiences a person can have—and yet, so many approach it with fear and uncertainty. Through Pop That Mumma and Birth Box, she’s working to shift the narrative:

1. Birth as Empowering: Replacing fear-based narratives with empowering education and positive birth stories.

   
   

2. Accessible Hypnobirthing: Making birth preparation available to parents everywhere, through affordable, digital resources.

   
   

3. Realistic Expectations: Teaching parents to embrace the intensity of birth while equipping them with tools to navigate it confidently.

Join the Pop That Mumma Movement

Whether you’re looking for hypnobirthing tools, postpartum support, or just a fresh perspective on birth, Pop That Mumma is here to guide you every step of the way.

Ready to transform your birth experience?

• Explore Birth Box to start preparing for a positive, empowering labour.

  
  

• Download The Village App to connect with a supportive community.

  
  

• Follow @PopThatMumma on Instagram and TikTok for daily tips, stories, and inspiration.

  
  

With Pop That Mumma, you’re not just learning about birth—you’re joining a movement that’s changing how we approach it, one story at a time.