Cookie Policy
Effective 25 January 2025
At PTM Group, we value your privacy and are committed to transparency about how we use cookies and similar technologies on our website. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
What are Cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They store information about your interactions with the site, such as your preferences, browsing behavior, and login status.
Cookies can be classified as:
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Session Cookies: Temporary cookies that expire when you close your browser.
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Persistent Cookies: Cookies that remain on your device until they expire or are deleted.
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First-Party Cookies: Cookies set by the website you’re visiting.
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Third-Party Cookies: Cookies set by external services integrated into the website.
How we use Cookies
We use cookies to:
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Enhance User Experience: Remember your preferences and provide personalized content.
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Analyze Website Performance: Monitor visitor behavior to improve functionality.
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Enable Functionality: Allow features like login, shopping cart, or video playback.
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Deliver Targeted Advertising: Serve relevant ads based on your interests and interactions.
The cookies we use fall into the following categories:
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Strictly Necessary Cookies: Essential for the website to function properly.
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Performance Cookies: Collect data on how visitors use the site, such as pages visited.
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Functional Cookies: Save your preferences, like language and region.
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Targeting/Advertising Cookies: Track browsing habits to deliver relevant ads.
Third Party Cookies
We integrate third-party services that may set cookies on your device. These include:
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Google Analytics: Tracks website traffic and user behavior.
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Google Search Console: Optimizes website performance.
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Facebook Pixel: Tracks ad performance and user interactions.
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YouTube & Vimeo: Facilitates video playback and analytics.
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Wix Services: Supports email campaigns and website functionality.
We recommend reviewing the privacy policies of these third-party services for more information on their cookie practices.
GDPR & CCPA Compliance
We comply with GDPR and CCPA requirements by providing clear information about the cookies we use and allowing users to manage their cookie preferences. Visitors from the European Economic Area (EEA) or California can exercise additional rights as outlined in our Privacy Policy.
Detailed description of Cookies used
Below is a summary of some of the cookies used on our website:
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Cookie: XSRF-TOKEN
Purpose: Security token for forms
Type: Strictly Necessary
Expiration: Session
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Cookie: _ga
Purpose: Google Analytics Tracking
Type: Performance
Expiration: 2 years
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Cookie: fbp
Purpose: Facebook Pixel Tracking
Type: Advertising
Expiration: 3 months
Your Cookie Preferences
You can manage or disable cookies using the following methods:
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Browser Settings: Adjust cookie settings directly in your web browser.
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For Chrome: Manage Cookies in Chrome.
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For Firefox: Manage Cookies in Firefox.
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For Safari: Manage Cookies in Safari.
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For Edge: Manage Cookies in Edge.
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Cookie Banner: Use the cookie consent banner on our website to accept or reject non-essential cookies.
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Opt-Out Tools:
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Google Analytics: Opt-Out Add-on.
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Facebook Ads: Adjust settings via Facebook Ad Preferences.
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Please note that disabling certain cookies may limit functionality or impact your user experience.
Updates to this Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our use of cookies or legal requirements. Updates will be posted on this page with the revised effective date.
Contact us
If you have questions about this Cookie Policy or wish to manage your preferences, please contact us:
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Email: media@popthatmumma.com