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Privacy Policy
Effective: 27 January 2025

Introduction
At PTM Group, we are committed to safeguarding your privacy and ensuring compliance with global data protection standards, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy explains how we collect, use, and protect your data, and outlines your rights under these regulations.

Information we collect

We may collect the following categories of information from website visitors and users:

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a. Personal Information

  • Name, email address, phone number, and physical address.

b. Demographic Data

  • Age, gender, and other voluntary demographic details.

c. Location Data

  • IP address and approximate geographic location.

d. Device Information

  • Operating system, browser type, and device model.

e. Behavioral Data

  • Website Interactions: Pages visited, links clicked, and time spent on each page.

  • Search Queries: Keywords or phrases entered on the website.

  • Scroll Depth: How far down a page is scrolled.

  • Form Submissions: Information provided through contact forms or registrations.

f. Transactional Data

  • Purchase History: Items bought, quantities, prices, and purchase dates.

  • Cart Abandonment: Details of items added to the cart but not purchased.

g. Other Data

  • Cookie Data: Preferences, session details, and browsing history stored in cookies.

  • Survey Responses: Feedback collected through surveys.

  • Social Media Data: Interactions with social media features.

  • Analytics Data: Statistics from tools like Google Analytics and Facebook Pixel.

How we use your information

We use your data for the following purposes:

  • Personalized Services: Tailoring educational resources and customer support to your needs.

  • Improved User Experience: Enhancing website design and functionality.

  • Targeted Marketing: Delivering relevant offers, content, and ads based on preferences.

  • Website Analytics: Monitoring and analyzing visitor behavior to optimize performance.

  • Transaction Processing: Managing orders, payments, and refunds.

  • Compliance: Fulfilling legal obligations and responding to legal requests.

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Sharing your information

We share your data only with trusted third-party services that support our operations, including:

  • Google Analytics: Website traffic and behavior analysis.

  • Google Search Console: Search engine performance tracking.

  • Facebook Pixel: Ad performance tracking and targeted advertising.

  • YouTube & Vimeo: Video hosting and embedding.

  • Wix Email Software: Email marketing and communications.

Opt-Out Options:

  • Google Analytics: Opt-Out Browser Add-on.

  • Facebook Ads: Facebook Ad Settings.

  • YouTube & Vimeo: Manage preferences in your account settings.

  • Opt out of emails any time by emailing media@popthatmumma.com or hitting the unsubscribe button at the bottom of any email.

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GDPR Compliance (For Visitors in the European Economic Area)

Under GDPR, you have the following rights:

  • Access Your Data: Request a copy of the personal data we hold.

  • Correct Your Data: Update inaccuracies or incomplete data.

  • Delete Your Data: Request deletion when data is no longer necessary.

  • Restrict Processing: Limit how we process your data.

  • Data Portability: Obtain your data in a commonly used format.

  • Object to Processing: For direct marketing or other legitimate interests.

  • Withdraw Consent: Withdraw consent to data processing at any time.

Legal Basis for Processing:

  • Consent.

  • Contractual necessity.

  • Legitimate interests.

Data Transfers:
Data transferred outside the EEA is safeguarded with Standard Contractual Clauses or equivalent measures.

To exercise your rights, contact us at media@popthatmumma.com.

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CCPA Compliance (For California Residents)

Under CCPA, you have the following rights:

  • Know Your Data: Request details about the data we collect and share.

  • Delete Your Data: Request deletion, with certain exceptions.

  • Opt-Out of Sale: Opt-out of the sale of personal data (if applicable).

  • Non-Discrimination: Exercise your rights without discrimination.

To submit a request:

We verify identities before processing such requests.

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Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality.

  • Personalize content and ads.

  • Analyze visitor behavior.

You can manage cookies via browser settings. Disabling cookies may limit functionality.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations.

Security Measures

We implement technical and organizational safeguards to protect your data from unauthorized access, disclosure, or misuse.

Updates to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date.

Contact us

If you have questions, concerns, or wish to exercise your data rights, contact us:

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